Three Great Marketing Tips To Beat The Credit Crunch

Hi everyone my sincere apologies, I have neglected my blog recently due to an illness and hospital visit, But I’m OK now and back to work.

Today I have THREE great tips for you, please let me know your thoughts and leave some feedback.

Many Thanks

Dave

PRICE

when customers need to think about it, it’s usually about Getting over the price problem.

Now more than ever your customers are watching what they are spending.

Yes There still spending, but their wanting to get the best their money will buy.

Rather than jump on the band wagon and start discounting your products to close the deal, why not try something a little different.

Next time your potential customer tells you that your product is to expensive ask them this question,

If your nearest and dearest had a serious life threatening health problem, would you if you were able to afford it hire the best surgeon your money could find or would you use the good old national health doctors to carry out the operation.

Without a doubt this will focus the importance of your customers wanting to spend their money on the best rather than saving a few pounds on something that does not have the same quality.

Pressure Selling

CLOSE! CLOSE! CLOSE! Remember this? Maybe you still sell this way.

One thing is for sure nowadays, customers are more clued up about smart sales techniques than ever before and the old close, close, close is a thing of the past.

As an example: if you were stood in a Que and someone pushed you, they would be sure to get your attention, your attention would be really negative and slightly misplaced I’m sure WHY, because people don’t like being pushed.

Now imagine your sales staff were pushing your customers around in a similar way, push, push, pushing for a decision,

Do you think your customers would have the same negative attention towards your sales staff, as you had with the person that pushed you whilst you were in that Que?

In today’s marketplace customers don’t like being pushed around, their getting used to it from all your competitors so they are less likely to stand for it by the time they get to you.

If your sales staff are still using the old style (bullying) selling techniques, its time for a change.

Remember your customers have been attracted to you by some means or another, don’t spoil that attraction by being pushy.

Get other people to promote your products

Quite often I hear about all sort of products, some new and some that have been around for a while and often I hear about these products from people rather than paid advertising or other media.

Take for example Google or Facebook, both of these companies have customers that can’t wait to tell everyone as soon as they bring out a new or improved product, that’s right their customers are motivated into telling everyone else how great they are.

Could you imagine how powerful it would be if your customers told all their friends how great you are?

My advice would be watch and learn from these businesses, try and find a way to use word of mouth advertising for yourself and feel the power of Viral marketing and what it can do for your business.