Three Great Marketing Tips To Beat The Credit Crunch

Hi everyone my sincere apologies, I have neglected my blog recently due to an illness and hospital visit, But I’m OK now and back to work.

Today I have THREE great tips for you, please let me know your thoughts and leave some feedback.

Many Thanks

Dave

PRICE

when customers need to think about it, it’s usually about Getting over the price problem.

Now more than ever your customers are watching what they are spending.

Yes There still spending, but their wanting to get the best their money will buy.

Rather than jump on the band wagon and start discounting your products to close the deal, why not try something a little different.

Next time your potential customer tells you that your product is to expensive ask them this question,

If your nearest and dearest had a serious life threatening health problem, would you if you were able to afford it hire the best surgeon your money could find or would you use the good old national health doctors to carry out the operation.

Without a doubt this will focus the importance of your customers wanting to spend their money on the best rather than saving a few pounds on something that does not have the same quality.

Pressure Selling

CLOSE! CLOSE! CLOSE! Remember this? Maybe you still sell this way.

One thing is for sure nowadays, customers are more clued up about smart sales techniques than ever before and the old close, close, close is a thing of the past.

As an example: if you were stood in a Que and someone pushed you, they would be sure to get your attention, your attention would be really negative and slightly misplaced I’m sure WHY, because people don’t like being pushed.

Now imagine your sales staff were pushing your customers around in a similar way, push, push, pushing for a decision,

Do you think your customers would have the same negative attention towards your sales staff, as you had with the person that pushed you whilst you were in that Que?

In today’s marketplace customers don’t like being pushed around, their getting used to it from all your competitors so they are less likely to stand for it by the time they get to you.

If your sales staff are still using the old style (bullying) selling techniques, its time for a change.

Remember your customers have been attracted to you by some means or another, don’t spoil that attraction by being pushy.

Get other people to promote your products

Quite often I hear about all sort of products, some new and some that have been around for a while and often I hear about these products from people rather than paid advertising or other media.

Take for example Google or Facebook, both of these companies have customers that can’t wait to tell everyone as soon as they bring out a new or improved product, that’s right their customers are motivated into telling everyone else how great they are.

Could you imagine how powerful it would be if your customers told all their friends how great you are?

My advice would be watch and learn from these businesses, try and find a way to use word of mouth advertising for yourself and feel the power of Viral marketing and what it can do for your business.

Try Before You Buy Offer

Using the social aspect of sales:

Sometimes the social aspect of a TRY before you BUY offer can be used to help people make the right decision, making the sales process faster and less stressful.

Quite often your potential customers have already decided to purchase your products/services and your try before you buy offer simply helps them to make a decision.

Don’t let your potential customers make the mistake of taking their business elsewhere, sometimes people want to buy your product/service but they need to remove the risk of buying from you.

Use a ‘Try before you Buy’ Offer,

Find a way to offer your potential customer an opportunity to try your products, let them test it or see if it works, don’t be fooled into thinking your product/service is to valuable to let potential customers try it for free.

Test it out!! it will pay dividends.

BMW or Mercedes will quite happily let you test drive one of their cars, WHY because they know that it works, many customers buy cars from one these two companies this is the same principle as a try before you buy offer.

Here’s what to do NOW:

Firstly: find a way to get potential New Customers to try your product and feel the value it will offer to them, make sure this trial is FREE.

Secondly: ask these potential New customers what they thought about your product or service after using it.

If they tell you they love it, ask them what is it, that they loved

The answer to this question should be the foundation of your sales pitch, remember questions hold the answers let your potential customers sell your product for you. Believe me when I say they will sell your product or service to themselves.

This would be a good time for you to say, I’m really glad you found our product or service useful, then you can use an assumptive close to sell your product/service.

If you ask this question in the right manner and say nothing your potential customer will be motivated into taking some action, this won’t work every time but it will massively increase the number of sales that you make, try it and see.

It makes little or no sense what so ever, that any business even small businesses would not have a try before you buy offer.

Another approach is to let your potential customers take all the risk, putting their faith in you and your product/service ask yourself what you would do in this buying situation?

If you wouldn’t buy your product neither will they.

Thought this might be interesting!!!

In these days of really hard work, uncertainty and crisis (probably more fear and panic than real problems), it’s good to remember the following words from

Albert Einstein:

Let’s not pretend that things will change if we keep doing the same things. A crisis can be a real blessing to any person, to any nation. For all crises bring progress.

Creativity is born from anguish, just like the day is born form the dark night. It’s in crisis that inventive is born, as well as discoveries, and big strategies. Who overcomes crisis, overcomes himself, without getting overcome. Who blames his failure to a crisis neglects his own talent, and is more respectful to problems than to solutions. Incompetence is the true crisis.

The greatest inconvenience of people and nations is the laziness with which they attempt to find the solutions to their problems. There’s no challenge without a crisis. Without challenges, life becomes a routine, a slow agony. There’s no merit without crisis. It’s in the crisis where we can show the very best in us. Without a crisis, any wind becomes a tender touch. To speak about a crisis is to promote it. Not to speak about it is to exalt conformism. Let us work hard instead.

Let us stop, once and for all, the menacing crisis that represents the tragedy of not being willing to overcome it.

I had this sent to me from Carsten pro- Plan interactivo S.L, wwwpro-plan.eu and thought you might find this interesting.

Generating Business Part One:

Ask Yourself These 10 Questions:

Today I am going to share with you 10 great ways to highlight some instant ways for you to generate more enquiries, boost your profit and grow your business.

The following 10 questions will help you to understand where your business is succeeding and where it isn’t so that you can take the necessary action to produce rapid results.

These questions are what you should ask yourself, give them plenty of time and thought and you will be surprised at the results you can achieve. This would be a good time for me to point out that should you answer NO to any of these questions, these are areas of your business where you are losing out on those all important PROFITS.

All is not lost, don’t bury your head in the sand or crawl under a stone this exercise should motivate you into taking action with your marketing.

1 You should be able to name three things that set you apart from your competition (Can you?)

2 You should demonstrate the benefits your products will have for your customers in all your promotional literature (do you?)

3 You should use telemarketing to attract new potential customers (do you?)

4 You should use Direct Mail to attract new potential customers (do you?)

5 You should have a good relationship with a media so that you can acquire some good PR to build name awareness (do you have this relationship?)

6 You should use Direct Response adverts that will make your potential customers jump to action (do you use this type of advert?)

7 You should not advertise in the media just because your competitors advertise there, you should try something different (do you?)

8 You should always converse with your customers in ways they can understand (do you?)

9 You should test search engine advertising (have you?)

10 You should test Internet Advertising (Have you?)

If you have answered NO to any of the above, implement the changes today and begin to earn those missing profits that your company needs.

WATCH OUT FOR THE NEXT TEN GREAT WAY TO BOOST YOUR PROFIT AND GROW YOUR BUSINESS.

Dave Edwards www.harlequinsalesandmarketing.com
How To Get NEW Customers On A Tight Budget – And Get People To Do Business With YOU Rather Than Your Competitors!

Fighting The UK Credit Crunch

When market conditions soften and the recession mongers surface, the solution is not to batten down the hatches, start by asking yourself “AM I HAPPY?’ if the answer is yes tell your face about it then the whole world will get to know.

A friend asked me last week,

“How is the credit crunch affecting you?”

“Its Not!” I said!

We all have a choice YOU, ME and everyone else can choose not to participate.

THE WHOLE WORLD needs to wake up and smell the roses, the last time I looked there were plenty of people buying plenty of products, so the great news is your products haven’t gone out of fashion, just ask yourself, how many of your products you want to sell this month?

Whatever the number you have picked I am sure it will be considerably less than the number of products your competitors will be selling in this market place in your area, ITS NOW TIME crank up the pace!! Stack the odds in your favour and focus on things that really matter, all this talk of a downturn and recession is the best time to re-ignite the passion that is needed to make your business stronger.

Develop an action plan & this time:

Pull the trigger.

Ask yourself:

What do I need to stop doing and what do I need to start doing?

What do I need to do less of and what do I need to do more of?

And Remember this, if your not out there selling your being out sold!!!

So go get em! Absolute positivity sells absolutely anything.

The bottom line is get excited again and start;

SELLING UP IN A DOWN ECONOMY