Key Ingredients to Marketing Success

Six Ways to Marketing Success:

It’s FREE and you can do this RIGHT NOW, take a step back and look at your business from outside the box, this way you will see how you can Market your Business in a totally different way, ‘‘in a way your competitors aren’t doing it”.

Most businesses market their products in the same way as their competitors, they are all searching for exactly the same customers. did you know that at any given time between 3% and 7% of people are looking for your products or services.

Let me explain:

If you open your local newspaper (the one you advertise in) yours and your competitors adverts will look the same, sure you all have your company details on your advert which differentiates you a little but on the whole your customers are going to choose you and three of your competitors for their quotation. What you are doing is Marketing in a Vacuum. Have you ever tried advertising for the 93% to 97% of people that have not even thought about your product yet.

Marketing outside the vacuum will remove the competition and make your customers take decisive action. Most businesses are lemmings when it comes to advertising its all follow the leader, like something in their heads saying they have to market in the same way that everyone else in their profession markets. So all the electricians advertise in the local paper, all the hairdressers advertise in the yellow pages and all the double glazing companies use telemarketing and so on.

95% of businesses only market their products in one or two ways, it might be the local newspaper, or perhaps its Direct Mail. Do you know how much potential business you might be missing only using a couple of ways to Market your Business? Imagine what might happen to your business if you used Five or Six ways to promote your product or services, I know your thinking what about the cost (it’s already costing me a fortune on advertising) but i’m talking about ”How To Get NEW Customers On A Tight Budget – And Get People To Do Business With YOU Rather Than Your Competitors”

What will happen, if you use more cost effective ways to market your business is that you will achieve what everyone continually tells me is ‘impossible, ”You’ll increase your profits by 50% or 100%”.

Lets have a look at some cost effective marketing methods you can use to dramatically boost your business:

Here’s my list, of the top six most cost effective marketing methods you can use to boost your business profits, Pick a couple of them and MAKE A DECISION to add them to your marketing mix in the next few weeks ahead:

Direct Mail
Internet Marketing
Email Marketing
Strategic Alliances
Referral Systems
PR

Step outside the box, use, test and measure your chosen methods.

Remember most other businesses are not willing to do this, it’s all too much effort and they’re more interested in moaning and blaming today’s economic climate because their businesses are suffering. THINK OUTSIDE THE BOX and get your success story on the road.

Dave Edwards www.harlequinsalesandmarketing.com
How To Get NEW Customers On A Tight Budget – And Get People To Do Business With YOU Rather Than Your Competitors!