Marketing Letters “GET THEM OPENED”
Get YOUR marketing letters opened:
Today I would like to share with you a few facts about how to get your Marketing Letters (mail shots) opened.
These simple facts will ensure that your Marketing Letters provide an increase in future response rates, which in turn will generate more enquiries and More Sales.
All companies that send out mail shots are looking to generate more business or at least more enquiries but in order for this to happen your Marketing Letters need to be read, you could have the best offer your customers have ever seen but if your letter doesn’t get opened your prospective client will never know just how good your offer really is. There are lots of marketing gurus out there that will give you good advice about what to write in your Marketing Letters, but surprisingly not all of them know how to get your letters opened.
Read Mail vs. Junk Mail:
Have you ever picked up your post in the morning and separated it into two piles, usually one pile consists of flyers, post card offers and anything that looks like junk which ends up in the BIN!! the other pile consists of bills (easily identified) and letters that look you want to read them. Today I was talking with my Brother in Law He’s a Postman and I said to him I wish I had a job like yours where I could finish at lunch time. His reply was I would be home a lot earlier if it wasn’t for all the junk mail I had to deliver.
Junk Mail is easy to SPOT:
This morning I had a letter that nearly ended up in the bin, but at a second glance I realised that it was a Marketing Letter that was selling something I was interested in buying, I won’t bore you with what the product was but I will share with you the reason why it nearly went straight out with the trash, you see when I looked at the letter my name and address was spelt wrong and it was printed on a white self stick label, most mail shot companies use this method because the computer will print labels out more quickly than you hand writing the name and address on an envelope, any letter that uses this type of label looks like junk and usually end up in the bin.
Companies sending out mail shots like this will suffer in the fact that thousands of their Marketing Letters never get opened infact their letters meet with huge amounts of unnecessary resistance from potential customers, Just because their letters look like junk mail.
Make sure that YOUR marketing letters are opened:
Follow these few simple steps and I guarantee your Marketing Letters will be opened.
Be sure to correctly address the letter you are sending.
Do some research and make sure you have a name on the envelope (Don’t write your letter to the Director or any other title) and make sure your envelope is spelt correctly and displayed clearly.
Don’t use ‘window envelopes’ with the name and address of the recipient printed onto the enclosed letter.
Refrain from having any offers or message on your envelope it could result in as much as 100% of your letters remaining unopened.
Don’t use CAPITAL LETTERS and always send your letters with a stamp not a franking system.
My best advice is do some research, for the next week scrutinise all the mail you have delivered to your address, Which would you open? and which of your mail goes straight to the bin? Learn from this and make sure that in future you give some thought to your Marketing Letters. Remember the bottom is that you need to make sure that your future customers are reading your mail shots, and when they do make sure there is a COMPELLING OFFER inside that makes them TAKE ACTION!!
If you find this information useful please forward it to anyone you think might also find it interesting, or tell them visit my website www.harlequinsalesandmarketing.com and subscribe to my newsletter and I will also send them a FREE copy of my short e-book;
“10 ways to Success in business”
